Evaluation Question 3

What have you learned from your audience feedback?

I decided to conduct a Google Docs survey based on the feedback of my music video. I asked questions on each of my three completed products to see what people liked the most and how well I managed to stick to my Treatment and overall the Course Brief. Here are the results.

I asked this question simply to gain an insight into what my audience most enjoyed about our music video. I gathered that all the replies were actually pretty similar as they all referenced Post Production. This could mean that perhaps a little more work could of gone into the production side of our product in terms of different locations or allowing more time to shoot. However, this can also definitely be taken as a positive. Because the bulk of our music video was post production as this is where we could add the visual effects, transitions and after effects.

I asked this question as I wanted to know how professional and genuine my website looked in comparison with other artists. As a website is usually used for business and marketing. I learnt from my survey that the website did look professional and my audience especially liked the merchandise page which I really enjoyed putting together on Adobe Illustrator!

I asked this question as out of all the three products, I found creating my Digipak the hardest as I was not as familiar with the Photoshop software as I am others. Therefore I was amazed to see how much people liked it! Answers ranged from the actual images themselves and the composition/the quality of the original photos to the cartoon drawings and hue and saturation editing I did.

This question was very beneficial as it showed us how good our target audience research was a few months back. We are pleased to see that the majority of people answered with Male teenagers as this was our main group of people who we wanted to watch and enjoy our video as we feel they would relate the most.

Thankfully, my audience all pretty much agreed, that all my products were consistent and helped to synergise each other (as no one scored lower than a 3), which is every artists goal. I feel that using the same fonts and logos helped me achieve these scores.