Tuesday, 14 November 2017
Monday, 13 November 2017
Genre Case Study
I thought Hip-Hop would be a great genre to research as although it has been around as long as most other genres, only recently it has overtake ‘Rock’ to become the most popular genre of this modern, youth generation. A first example I am going to show you is Playboi Carti - Magnolia. I feel this video shows all elements of Hip-Hop at the moment especially through the visuals. As with constantly improving technology, editors are finding new ways to show off their skills with combining different shots together and creating other elements to the video such as the Butterflies.
Hip-Hop can date as far back as 1924 and has been majorly influenced by artists such as Run DMC, The Rock Steady Crew, The Grandmaster and more.
Brief Timeline:
1980s - Throughout the 1980s artist ‘Afrika Bambaataa’ helped define not just the genre and it’s songs but the culture itself. His key thoughts were that Hip-Hop was a state of mind and a way of expressing yourself creatively not a set of hard rules and guidelines.
1990s - The 90s is where Hip-Hop really started to become a popular genre. This century saw the rise of some of the biggest and most important names in Hip-Hop. Legends like Snoopdog, 2 PAC, NAS and The Notorious B.I.G all took over. NAS's first big album 'Illmatic' is thought of as one of the greatest Hip Hop Albums of all time. During the 90s, 2 PAC is also involved in gang violence where he was shot five times and served 8 months in prison, beginning to give the Hip Hop culture a particular stereotype.
2000s - Dr Dre, Eminem and Missi Elliot, N.W.A and Puff Daddy (now known as P Diddy) are now on the scene and are bringing new ideas. Eminem created a huge stir in the industry as he was one of the only white rappers in Hip-Hop (seen to be for the most part a black culture), to start challenging the other rappers lyrically and defeating them.
2010s - Kanye West, J.Cole, Kendrick Lamar, A$AP Mob, Nicki Minaj and many more are now some of the top Hip Hop artists of our generation. Hip Hop is ever-growing and in 2014 Eminem was the first Hip Hop rapper to headline at Wembley Stadium, selling out a venue holding 90,000 people. Hip-Hop has also very recently taken over the Rock genre in being the most popular and listened to genre; this is the first time in years. Also the birth of the new sub-genres of Hip-Hop such as 'Soundcloud' and 'Mumble Rappers' have evolved like Travis Scott, Lil Pump and XXXTentacion.
Key Examples:
Lil Pump: Lil Pump at only 17 years of age, is an American rapper and songwriter from Miami, Florida. He began uploading songs to the recently popular music sharing website SoundCloud in 2016, gaining almost one-hundred million streams combined on the site. He linked together with fellow Miami rapper Smokepurpp, who was already quite popular for this new style of Hip-Hop. He has already performed at the Rolling Loud Festival. Lil Pump is best known for his song "Gucci Gang" which peaked at number three on the US Billboard Hot 100.
A$AP Mob: A$AP Mob are a hugely influential group on the Hip Hop scene and holds a total of 12 members. They have their own record label called A$AP Worldwide but are also represented by RCA Records and Polo Grounds Records. A few of the group's largest members include A$AP Rocky, A$AP Ferg and the late A$AP Yams.

J.Cole: J. Cole has 10 top selling albums and has toured world wide multiple times, most recently selling out the O2 on multiple dates. He's a producer, songwriter, rapper and singer. He says he was inspired by Canibus, NAS, Eminem and Tupac - mainly by their ability to story-tell with their lyrics and word play. He is currently signed with Dreamville Records and like I mentioned, has just finished his most recent world tour to show off his latest platinum album, For Your Eyez Only.
Hip-Hop can date as far back as 1924 and has been majorly influenced by artists such as Run DMC, The Rock Steady Crew, The Grandmaster and more.
Brief Timeline:
1980s - Throughout the 1980s artist ‘Afrika Bambaataa’ helped define not just the genre and it’s songs but the culture itself. His key thoughts were that Hip-Hop was a state of mind and a way of expressing yourself creatively not a set of hard rules and guidelines.
1990s - The 90s is where Hip-Hop really started to become a popular genre. This century saw the rise of some of the biggest and most important names in Hip-Hop. Legends like Snoopdog, 2 PAC, NAS and The Notorious B.I.G all took over. NAS's first big album 'Illmatic' is thought of as one of the greatest Hip Hop Albums of all time. During the 90s, 2 PAC is also involved in gang violence where he was shot five times and served 8 months in prison, beginning to give the Hip Hop culture a particular stereotype.
2000s - Dr Dre, Eminem and Missi Elliot, N.W.A and Puff Daddy (now known as P Diddy) are now on the scene and are bringing new ideas. Eminem created a huge stir in the industry as he was one of the only white rappers in Hip-Hop (seen to be for the most part a black culture), to start challenging the other rappers lyrically and defeating them.
2010s - Kanye West, J.Cole, Kendrick Lamar, A$AP Mob, Nicki Minaj and many more are now some of the top Hip Hop artists of our generation. Hip Hop is ever-growing and in 2014 Eminem was the first Hip Hop rapper to headline at Wembley Stadium, selling out a venue holding 90,000 people. Hip-Hop has also very recently taken over the Rock genre in being the most popular and listened to genre; this is the first time in years. Also the birth of the new sub-genres of Hip-Hop such as 'Soundcloud' and 'Mumble Rappers' have evolved like Travis Scott, Lil Pump and XXXTentacion.
Key Examples:
Lil Pump: Lil Pump at only 17 years of age, is an American rapper and songwriter from Miami, Florida. He began uploading songs to the recently popular music sharing website SoundCloud in 2016, gaining almost one-hundred million streams combined on the site. He linked together with fellow Miami rapper Smokepurpp, who was already quite popular for this new style of Hip-Hop. He has already performed at the Rolling Loud Festival. Lil Pump is best known for his song "Gucci Gang" which peaked at number three on the US Billboard Hot 100.
A$AP Mob: A$AP Mob are a hugely influential group on the Hip Hop scene and holds a total of 12 members. They have their own record label called A$AP Worldwide but are also represented by RCA Records and Polo Grounds Records. A few of the group's largest members include A$AP Rocky, A$AP Ferg and the late A$AP Yams.

J.Cole: J. Cole has 10 top selling albums and has toured world wide multiple times, most recently selling out the O2 on multiple dates. He's a producer, songwriter, rapper and singer. He says he was inspired by Canibus, NAS, Eminem and Tupac - mainly by their ability to story-tell with their lyrics and word play. He is currently signed with Dreamville Records and like I mentioned, has just finished his most recent world tour to show off his latest platinum album, For Your Eyez Only.
Thursday, 9 November 2017
Wednesday, 8 November 2017
Tuesday, 7 November 2017
Wednesday, 11 October 2017
Wednesday, 4 October 2017
Youth Culture in the 1970s
The 1970's saw the rapid commercialization of rock music, and by mid-decade there were a spate of bands derisively dubbed "corporate rock" due to the notion that they had been created by record labels to produce simplistic, radio-friendly songs based around cliches rather than meaningful lyrics.
Much of the 1970s fashion styles were influenced by the hippie movement.
Significant fashion trends of the 1970s include:
Much of the 1970s fashion styles were influenced by the hippie movement.
Significant fashion trends of the 1970s include:
- Bell-bottomed pants remained popular throughout the decade. These combined with turtle necked shirts and flower-prints to form the characteristic 1970s look. In the later part of the decade, this gave way to three-piece suits, in large part because of the movie "Saturday Night Fever".
- Sideburns were popular for men, as were beards, which had been out of fashion since the 19th century.
- Platform shoes
- Leisure suits
- Mohawk hairstyle was associated with punk subculture
Music was also a huge part of 70s culture. The Rock and Roll genre that took the 60s by storm continued to burgeon and had a great influence on the youth of the decade. All sorts of Rock sub-genres emerged and much of it had adults shaking their heads and wondering what would become of their kids if they kept listening to this loud music with the undistinguishable lyrics.
And at the end of the decade, young adults found a new kind of music and a new way to have fun. Disco music prompted the opening of hundreds of dance clubs around the country, even in small towns but especially in large U.S. cities. Though disco music would disappear by the end of the decade, it would have a huge impact on many aspects of life in the 70s including movies and fashion.
Punk is generally regarded as a defining moment in British cultural history. In its rhetoric and style, punk appeared to encapsulate the socio-economic and political climate of the late 1970s. It seemed to form a distinct youth culture that in turn provoked a media-driven moral panic and prompted notable cultural change. Most significantly, punk appeared to politicise cultural practice at a significant juncture in British history. Its lyrics and iconography commented on society and politics; its approach challenged the prevailing orthodoxies of the music industry; it spawned a samizdat culture that served as an alternative media source of information and exchange; it questioned social and political hierarchies and notions of personal identity
Punk is generally regarded as a defining moment in British cultural history. In its rhetoric and style, punk appeared to encapsulate the socio-economic and political climate of the late 1970s. It seemed to form a distinct youth culture that in turn provoked a media-driven moral panic and prompted notable cultural change. Most significantly, punk appeared to politicise cultural practice at a significant juncture in British history. Its lyrics and iconography commented on society and politics; its approach challenged the prevailing orthodoxies of the music industry; it spawned a samizdat culture that served as an alternative media source of information and exchange; it questioned social and political hierarchies and notions of personal identity
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